Fair trade used to promote quality craftwork in Mali

Putting your trust in ami&co is a guarantee that you'll enjoy products made following the fair trade principles, you'll contribute to the improvement of the craftspeople's living conditions while promoting their wealth.

Your act of buying will become an act of solidarity for a fairer world.

By adopting the fair trade approach for the fabrication of hand-crafted products, ami&co promotes the craftspeople's autonomy :

- by legalising the workshops, which will force the keeping of books, giving easier access to credit;
- by integrating women in the economy by creating income-generating activities, which reinforces their financial autonomy;
- by supporting the craftspeople with their management and organisation, which encourages the workshops to create a legal framework in order to develop their activity ;
- with technical training by specialists from the crafts sector, which will give the craftspeople a competitive advantage;
- by increasing the income to allow the craftspeople's families to continue living in their area;
- by improving the production tools and working conditions to increase productivity.

When you buy ami&co's products, you not only improve the craftspeople's living and working conditions, but you also contribute more generally to the economic and social development of Mali by :

- creating added value for the craftsperson and for Mali, thanks to the processing of local resources in the area and the promotion of the know-how;

- fighting against fraudulent imports which destroy the crafts industry by offering competitive, quality products;

- reducing environmental costs by limiting the environmental costs and damage linked to transport thanks to the integrated sectors;

- fighting informal work and casualisation of labour by choosing to formalise workshops;

- making the traceability of products easier by producing locally whenever possible.

By organising exchanges between players in the crafts industry from western and developing countries, ami&co improves the quality of the products made by the craftspeople thanks to:

- the transfer of technology allowing the craftsperson to offer different products that create added value;
- fairer remuneration which makes it possible to be more demanding on the quality of the products offered;
- a better knowledge of each other's culture, which enhances and improves everyone's creativity.
- The innovation of products born of exchanges of know-how and culture between all the craftspeople involved in ami&co.

By buying ami&co's products, you give satisfaction to your clients by giving them the guarantee of :

- investing in a real fair trade product which directly improves the life of the craftsperson producing it;
- enjoying an original quality product which will naturally find its place in their world while at the same time encouraging them to travel;
- protecting the environment by choosing raw materials that come from Mali and by the processing method used;
- getting a product which combines the aesthetic with solidarity, social usefulness with beauty.